The Homevy Monthly Index – December 2025 Edition

Hey hey hey. Happy new yearrrrr! 🎉

We’re back again with another edition of the Homevy Monthly index, aka what happened in December. 

If you’ve been following along, you know we’ve been on an absolute roll. October was solid, November was incredible, and naturally, we walked into December with big expectations.

December is supposed to be the golden month in Dubai, right? 

Peak season, high demand, premium rates; the whole works. And to be fair, we did see some of that. However, December taught us how to balance ambition with execution.

Let’s get into it…

November’s Winning Streak Set Expectations for December 

In November, we crushed it. 

We had 13 properties hit 100% occupancy, we outperformed the Dubai market by 17.6%, and our guests were absolutely loving their stays. We were pumped, and that gave us all the confidence heading into December.

🫣 But then…everything didn’t go exactly as planned.

We set some pretty aggressive targets for ourselves, but the Dubai market in December was a different beast. Everyone was competing for the same high-value bookings, and we learned quickly that aiming for maximum revenue doesn’t always mean maximum occupancy.

Here’s a video where Kyle had talked about revenue > occupancy

Our occupancy rate for December came in at 77.22%.

Not terrible, still beating the Dubai general market of 64.71%, at a 19.3% gap. However, this was still lower than our usual standards for occupancy rate. 

What happened?

The Numbers We Achieved in December

We’d prioritized higher nightly rates to maximize revenue during peak season. It was a calculated risk; and while it paid off in some ways, it also meant we had fewer bookings overall. 

Image by Homevy

Our average booking window was 16.2 days, but the median was only 2 days, which tells you most guests were booking last-minute. That’s always a tougher game to play.

Had we been a bit less ambitious with our pricing strategy, we probably would’ve had higher occupancy and longer booking windows. 

But would we have made more money? Probably not.

Now it gets interesting…

Despite the lower occupancy, we pulled more total revenue. Peak season pricing did work in our favor, we just had to trade some occupancy for it.

The Win We’re Really Proud Of

Asides our revenue getting a huge lift, our guest experience soared higher.

Image by Homevy

Despite the chaos of December’s competitive market and our aggressive pricing strategy, we maintained a 96.4% five-star rating with an overall score of 4.96 for the month.

That didn’t happen by accident.

We were hyper-focused on making sure every guest had an amazing stay. Our team was proactive, responsive, and constantly tweaking things behind the scenes to improve the experience. 

Here’s our guest review of December, a special number by Mohamed from England;

“What a location and view, centrally located and the flat was as described. Modern with all the required amenities and plenty of space. The host was very informative and was in constant contact. The check in was smooth and informative. I must say; this is a well oiled operation and how an Airbnb stay should be like. Keep it up.”

What We Learned (And What’s Next in 2026)

December reminded us that winning isn’t always about hitting every goal perfectly.

Sometimes it’s about learning where to adjust, where to push harder, and where to ease up.

We’re heading into 2026 with a clearer strategy: find the sweetest spot between occupancy and revenue, grow our direct booking channel, and keep delivering the kind of guest experience that earns us 5-star ratings even in the toughest months.

If you’re a property owner looking for a team that’s honest about the ups and downs, constantly learning, and committed to getting you the best results; Homevy is your best bet. Yes, we say that with 100% confidence.

Thanks for sticking with us through it all :))

Happy New Year once again. Another 365 days to do more. 

Cheers,
The Homevy Team ❤️