Boost Your Bookings with These 5 Airbnb Listing Description Templates

Many Airbnb hosts spend hours setting up their vacation rental but overlook one key detail that can make or break their bookings: the description.

A guest once told us, “The description answered all my questions, that’s why I booked.” They were talking about our Marina unit. That’s the power of the right words.

At Homevy, we manage multiple high-performing listings in Dubai and our strong descriptions help drive more bookings for our property owners.

In this article, we’re sharing 5 Airbnb listing description templates that grab attention, showcase your property’s best features, and help you stand out in a crowded short-term rental market.

Use them right, and you’re setting yourself up for repeat bookings.

How Your Airbnb Listing Description Can Boost Bookings

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When you write your description, think beyond just listing “facts.”

Instead of saying, “2-bedroom apartment,” say something like, “Wake up to soft morning sunlight pouring through floor-to-ceiling windows, then enjoy your coffee on the balcony while watching the city come alive.”

See the difference?

That little bit of detail turns a basic feature into a feeling; a true guest experience.

Now here’s why you should spend time on your Airbnb listing description as a host:

1. A Great Airbnb Description Captures Attention Immediately

Imagine a guest scrolling through dozens of listings late at night, trying to find the perfect Airbnb.

What will make your listing STOP them in their tracks? A good listing description. It grabs their attention and makes them picture themselves staying at your rental property.

A description like “A cozy workspace setup perfect for remote work with blazing fast Wi-Fi and a quiet neighborhood” can make business travelers pause and click.

2. Airbnb Listing Descriptions Highlight Unique Selling Points

Maybe you’ve got a vintage record player, a fully stocked kitchen, or a backyard hammock for sunset lounging. When you tell that story in your description, guests see what sets you apart from cookie-cutter listings.

3. Builds Trust by Setting Clear Expectations

Guests want to know exactly what they’re getting.

If your place is small but charming, say it! Like, “Perfect for couples or solo travelers who want a cozy, intimate space right downtown.”

Being clear upfront means fewer surprises, happier guests, and better reviews.

4. Boosts Search Visibility

Airbnb’s algorithm rewards listings that are complete, well-written, and keyword-rich. Including relevant terms like “family-friendly,” “near downtown,” or “fast Wi-Fi” helps your listing show up when guests search for exactly those things.

5. An Intentional Holiday Home Description Creates an Emotional Connection

Words that invite guests to imagine themselves relaxing, exploring, or enjoying your vacation rental… often makes them want to book.

For example, instead of “has a fireplace” say “curl up by the crackling fireplace after a day of hiking in the nearby trails.”

In short, you’ve probably invested in a professional Airbnb photographer to make your holiday home look amazing. Now, put that same energy into writing captivating descriptions. Nail this part, and you’ll see your calendar fill up faster than you expect.

5 High-Converting Airbnb Listing Description Templates That Get Bookings in 2025

Since it’s clear your listing description plays a big role, let’s make it easier for you to write one.

Below are 5 high-converting Airbnb listing description templates that can give your listing the boost it needs to attract more bookings.

Template #1: The Cozy Retreat Template

If your holiday home is in a quiet neighborhood, this template is made for you.

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Many travelers aren’t just booking a place to sleep; they want a peaceful escape from the noise, chaos, and fast pace of daily life. They want somewhere that feels safe, calm, and homey; and that’s your edge.

Instead of listing generic features, paint a picture of what it feels like to stay in your Airbnb: slow mornings, soft lighting, quiet evenings, and thoughtful touches that help guests truly relax.

Cozy Retreat Airbnb Listing Template Example:

“Step into your peaceful retreat.

Located in [city/community name] a calm, welcoming neighborhood, this cozy [apartment/cottage] is the perfect place to relax and recharge.

Wake up to the gentle sounds of birds, enjoy your morning coffee in a sunlit nook, and unwind in the evening with soft lighting and a comfy sofa.

Every corner of the home is designed for comfort – from the plush bedding to the fully stocked kitchen that makes you feel right at home. Whether you’re visiting for a weekend getaway or an extended stay, this space invites you to slow down, breathe, and truly rest.”

Template #2: The Adventure/Outdoor Lovers Template

Is your rental property close to outdoor activities like hiking, biking, or sightseeing?

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This template will help attract active travelers looking for a convenient base. Your description should focus on your location, easy local attractions, and practical amenities like Wi-Fi and a stocked kitchen.

This will help you connect with guests who value both excitement and comfort.

Outdoor Lovers Airbnb Listing Template Example:

“If you love exploring the outdoors, this [studio/apartment] is thoughtfully designed just for you.

Located a short drive from [beach, park, or attraction], our [apartment name] is the perfect base for all your adventures.

We’ve made sure you have everything you need: secure bike storage to keep your gear safe, a laundry area to freshen up after a day outside, and a fully equipped kitchen with a coffee maker and microwave for quick meals. 

After a day of exploring, unwind on the outdoor patio or fire up the BBQ grill. Plus, there’s parking available if you’re driving or bringing your own gear. Perfect for solo travelers or someone eager to experience [city name] fully.”

Template #3: The Family-Friendly Stay Template

This Airbnb description listing template is ideal if your vacation rental offers multiple bedrooms, kid-friendly features like toys or a fenced yard, and conveniences like a full kitchen and laundry.

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Emphasizing these family-friendly details shows potential guests that you’ve thought about their needs, this makes your listing stand out for parents planning vacations.

Family Friendly Airbnb Description Template:

“Bring your family and make memories together!

This spacious [house/apartment] has plenty of room for everyone, with [number] bedrooms and a big living area where you can all hang out.

The kitchen is perfect for cooking family dinners, and the fenced backyard is a safe place for kids to play.

We’ve thought about the little things that make a big difference like toys for kids, high chairs, and extra blankets to keep everyone warm and comfortable.

Located close to parks, playgrounds, and family-friendly restaurants, this home makes vacationing with kids easy and fun.

Book today and get ready for a stress-free family getaway!”

Template #4: The Business Traveler Template

Use this listing template if your Airbnb is close to public transport, coworking spaces, or the city’s business top spots.

Business travelers want a clean, quiet space where they can take Zoom calls without glitching out and unwind after a long day of meetings.

Image by Homevy

Fast, reliable Wi-Fi? That’s a must. A proper desk setup? Big bonus.

When you highlight these things in your description, it’s like saying: “Hey, I get what you need and you’re highly welcome here.” It makes your listing stand out and helps guests trust that your place is the right fit for their work trip.

Business Traveler Airbnb Description Template Example:

“Are you in town for a quick meeting or a week-long project? This stylish [number of bedrooms] in the [building/name] is set up to make your work trip smooth and stress-free.

The apartment is bright, peaceful, and fully equipped with everything you need to stay productive and comfortable.

You’ll have strong, reliable Wi-Fi and a dedicated work desk, perfect for Zoom calls, deep focus sessions, or sending out emails.

When you need a break, grab a coffee from the nearby café or take a quick walk – [city name] is well-connected and just minutes from [business district, coworking hub, or train station].

When it’s time to recharge, stretch out on the soft couch, catch up on your favorite shows with the smart TV, or enjoy a quiet night in with a simple meal from the kitchen. And there’s a washer and dryer in the unit too.”

Template #5: The Romantic Escape Template

As an Airbnb host, you want your listing to show couples that your space is perfect for a romantic getaway.

Image by Homevy

It’s the little things that count – soft lighting, a comfy bed, a quiet place to relax. Talk about features like the fireplace, a nice view, or a spot to enjoy breakfast together.

Help guests imagine slow mornings, candlelit dinners, and special moments just for two. When your description makes couples feel this way, they’ll be excited to book and create memories at your place.

Romantic Escape Airbnb Description Template Example:

“We travel not to escape life, but for life not to escape us.  And sometimes, that means booking the kind of place where it’s just you and your person.

Tucked away in [your city or neighborhood], this space was made for two. Doesn’t matter if it’s your first trip together, you’ll find everything you need to slow down and enjoy each other’s company.

Sip wine on the balcony as the sun sets, share a long bubble bath (or hot shower), then curl up under the softest sheets. There’s a fully equipped kitchen for breakfast in bed, a smart TV for movie nights, and warm lighting that makes the whole place feel special.

You’re just minutes from [romantic local spots – a rooftop bar, restaurant, or the beach].

But honestly, once you’re here… you might not want to leave. Because the best kind of stay isn’t always about the location, it’s about the feeling. And this one feels like love.”

Aht-aht this is no longer “Tee from Homevy,” Shakespeare is that you?

Final Words: Airbnb Listing Description Templates to Use in 2025

Writing an Airbnb listing description isn’t just filling a text box.

Think of it as your chance to connect with the right guests. The kind of people who walk in and say, “This is exactly what I was looking for.”

Use these templates as a guide.

Tweak the words, add your personality, and speak to the guests you’d love to host. When your description feels clear and thoughtful, guests notice, and it shows in your earnings.

And if your property’s in Dubai and you’re thinking, “Honestly, I don’t have time for all this,” we get it.

Homevy helps hosts like you create high-converting listings and handle the stress that comes with Airbnb management so you don’t have to.

If you’d like us to take that off your plate, book a free consultation and let’s get your Airbnb working for you.

Cheers,
Tee from Homevy Shakespeare from Homevy.