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7 Ways To Get More Guest Bookings During The Low Season In Dubai


“The difference between struggling and thriving during Dubai’s low season isn’t luck – it’s strategy.” –
Tee 2024.

Looking to keep your Dubai vacation rental booked during those quieter months? You’re in the right place. 

While Dubai’s peak season brings a flood of tourists, the low season can feel like your property’s been left high and dry — pun absolutely intended.

But here’s the thing…the low season doesn’t have to mean low income. With the right strategies, you can turn those quiet months into a steady stream of bookings. 

Let’s show you exactly how to do that — Homevy style.

 

What Is Considered Low Guest Season In Dubai?

In Dubai’s vacation rental market, the low season often spans from June to September, coinciding with the intense summer heat. During these months, temperatures regularly soar above 40°C (104°F), leading to a significant drop in tourism and, of course, holiday home bookings.

This period sees vacation rental occupancy rates often falling to 45-60%, compared to the peak season’s impressive 75-85%. The most challenging months are July and August, when the combination of high humidity and scorching temperatures makes outdoor activities super uncomfortable for tourists.

 

How To Get More Guest Bookings During Dubai’s Low Season  

Image showing guests waiting to be checked-in

Photo by Mikhail Nilov

Good news is…you can still be profitable during the low season in Dubai, if you follow the strategies below:

1. Target Cool-Weather Countries

Think about it. While Dubai sizzles, Scandinavia shivers. The UK rarely sees true summer heat. Northern Europe dreams of warmth. These markets are your golden opportunity. Their mild 20°C summers make Dubai more appealing. Show them the contrast. Paint a picture of warmth and comfort. Target your social media campaigns and ads to these specific groups and watch what happens.

 

2. Change Your Pricing Strategy

Smart pricing makes all the difference during low season. But don’t slash rates blindly. Instead, create strategic discounts based on stay length. 

Key pricing adjustments to consider:

  • Weekly stays: 15-20% discount
  • Monthly stays: 25-35% discount
  • Early bird bookings: 10-15% off for bookings made 3+ months in advance

However, to do this, consider tools like PriceLabs or Wheelhouse. These platforms analyze market data in real-time. They adjust your rates automatically based on demand. This way, you’ll stay competitive without constant monitoring. 

Value-Added Packages: Don’t compete on price alone. Create packages that add value too. Include airport transfers or pickups. Offer complementary welcome packages with essential supplies. Include cleaning services as well. These additions will attract more bookings and justify higher rates even.

 

3. Target A Different Guest Segment

Digital Nomads: Remote work has changed things. Digital nomads seek longer stays in comfortable spaces. Your property can become their temporary office. 

Image showing an Airbnb guest working from home

Photo by Vlada Karpovich

What digital nomads look for:

  • High-speed fiber internet (minimum 100 Mbps)
  • Dedicated workspace with ergonomic furniture
  • Flexible monthly payments

GCC Residents: Those holding a resident visa of Oman, Saudi Arabia, Bahrain and Kuwait can also be your perfect summer guests. They understand the climate. They could also appreciate a change of location. Create special rates for UAE and GCC residents. Promote weekend staycation packages as well. 

 

4. Essential House Upgrades

Make a guest go; “why do I even need to step out?

Set up Indoor Entertainment: Create spaces that make guests forget about the heat. A smart TV with streaming services is a starting point. You can take it a step further with a mini home theater. Consider adding board games or a small library. Create cozy nooks with full air conditioning. The key is to be creative and create an entertainment setup that transforms your property into a private retreat.

Cooling Systems: Your AC system is your summer MVP. Invest in regular maintenance and smart technology. Modern cooling solutions can dramatically improve guest comfort while reducing energy costs. Consider getting an annual maintenance contract to ensure peak performance during critical months.

Must-have cooling upgrades for your holiday homes:

  • Smart thermostats with mobile control
  • Energy-efficient window treatments
  • High-quality ceiling fans
  • Dehumidifiers in key areas

Work-Friendly Features: We mentioned this earlier, but just to reinforce it – remote work isn’t going anywhere. Set up a proper desk with an ergonomic chair and good lighting. Ensure multiple charging stations throughout the space. Install backup internet solutions. Just create a space where professionals can be productive. 

 

5. Use A Property Management Company – Like Homevy

Image showing Homevy's Billboard

No doubt, professional Airbnb property management can transform your low season performance – especially when you use a company like Homevy. 

Think about it. If we’re dishing out these tips for free, just imagine the strategies we use to maximize occupancy for our property owners. 

Our dedicated team handles everything from dynamic pricing adjustments to targeted marketing campaigns, maintaining high standards even during slower months. We also tap into corporate bookings and long-term stays, helping property owners maintain steady occupancy when tourist numbers drop. 

 

6. Partner With Local Businesses

Dubai’s malls and entertainment venues can be powerful allies. Build strategic partnerships that benefit both parties. Homevy, for instance, maintains relationships with key attractions to secure exclusive guest discounts.

Some partnership examples to try:

  • Mall of Emirates shopping discounts
  • IMG Worlds of Adventure special rates
  • Dubai Mall entertainment packages
  • Local spa treatment offers

Establish relationships with companies as well — as they often need temporary housing for employees. Create corporate packages that cater to their specific needs.

 

7. Optimize Your Distribution Channels

Your holiday home needs visibility across multiple platforms. Smart distribution increases your chances of securing bookings during the low season. But it’s not just about listing everywhere – it’s about listing strategically.

Image showing the Airbnb platform

Photo by Surja Sen Das Raj

Top performing channels to list short term rentals in Dubai include:

  • Airbnb
  • Tripadvisor
  • Booking.com
  • Google Rentals
  • Expedia Group
  • Direct bookings

However, each platform requires a different approach. Airbnb rewards regular calendar updates and quick responses. Booking.com prioritizes competitive pricing. Understanding these nuances helps maximize your visibility.

Don’t overlook meta-search engines either. Sites like Google Vacation Rentals and Trivago can drive significant traffic. They often attract price-conscious travelers – perfect for low season bookings.

Check corporate housing platforms as well. Tap into specialized platforms like Furnished Finder or HousingAnywhere. These channels target business travelers and extended stays. 

 

Why Do Vacation Rentals Struggle During Dubai’s Low Season?

Vacation rentals in Dubai face multiple challenges during the low season that go beyond just weather conditions. The most immediate impact comes from a sharp decline in tourist arrivals, with holiday homes seeing bookings drop up to 40-50% compared to peak months.

Market saturation becomes particularly evident during this period, as thousands of holiday homes compete for a smaller pool of guests. This oversupply often leads to price wars, with some hosts dropping rates dramatically just to secure bookings.

Additionally, vacation rentals face tough competition from hotels, which often launch aggressive summer campaigns including indoor entertainment packages and all-inclusive deals. The combination of high operating costs (especially from constant air conditioning) and lower revenue during these months makes vacation rentals struggle during Dubai’s low season. 

 

Outro Thoughts

Success during Dubai’s low season requires an out-of-the-box approach. Implement these strategies gradually and monitor what works for your property.

But most importantly, stay consistent with your efforts.

Focus on value, target the right guests, and maintain high standards of service. With the right approach, your vacation rental can thrive year-round. 

And if you need help implementing these strategies or getting access to more nuanced strategies, call Homevy. 

See you in the next one!

Xoxo, Gossip Homevy girl.

 

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