Deluxe Holiday Homes Dubai: Fees, Services and What Reviews Say in 2026

Choosing a property management company in Dubai is easy. The hardest part is figuring out what happens to your property after you hand them over.

Deluxe Holiday Homes has the scale and market presence to make that decision look easy. 

Yet, as a Dubai property owner, the best questions to ask are:

• what does Deluxe charge beyond its property management fee?
• how much control do you keep?
• how do guests rate the stays they experience?
• and what happens when something goes wrong?

We looked beyond the headline rating and company claims to examine Deluxe Holiday Homes’ fees, services, guest experience and reviews. 

So if you’re considering Deluxe for your property, here’s what you need to know before signing.

TL;DR: Deluxe Holiday Homes Review Dubai in 2026

• Deluxe Holiday Homes is a short-term rental management company founded in 2015 that manages apartments, villas and larger property portfolios in UAE.
• Via its website, the company states its Fujairah management fee is 15% for stays under 30 nights and 20% for longer bookings, plus an onboarding fee starting at AED 2,000.
• The company’s Dubai property management fee isn’t publicly stated.
• Guest reviews praise locations, spacious properties and helpful service, but complaints about Deluxe Holiday Homes in Dubai seem to include cleanliness, maintenance, communication and access.
• Property owner reviews seem to raise concerns about payment delays, unexpected costs, occupancy, communication and contract terms.
• For Dubai property owners who want intentional & profitable property management, Homevy is a better alternative to Deluxe Holiday Homes.
• Homevy maximizes rental income through hands-on property care, targeted marketing, dynamic pricing, guest support, regular property inspections and clear performance reporting.

Overview of Deluxe Holiday Homes

Deluxe Holiday Homes is a short-term rental company founded in 2015.

Source: Deluxe Holiday Homes Website

The company is licensed by the Dubai Department of Economy and Tourism (DET). It operates across Dubai, Fujairah and Khor Fakkan, with more than 1000 managed properties and 270+ staff.

Its portfolio includes villas, hotels, whole buildings, and properties owned by developers, funds, and family offices.

How Much Does Deluxe Holiday Homes Charge For Property Management in Dubai?

Deluxe Holiday Homes does not publish a specific management fee on its Dubai property management page.

Instead, Deluxe says its fees depend on the contract and other factors. Dubai property owners must fill out a form to get a property valuation.

On its Fujairah website page, Deluxe states a 15% management fee for stays under 30 nights and 20% for longer bookings. There’s an additional onboarding fee starting at AED 2,000.

Given Deluxe’s experience managing holiday homes since 2015, a Dubai fee range would give prospective owners an idea of what they might pay.

Without one, it’s harder to judge whether the proposed rental property management fee rate is competitive or significantly higher than similar properties.

A clearer pricing structure from a management company would make it easier for you to understand exactly what you’re committing to before signing.

This is also why the management fee shouldn’t be the only number you compare.

In a Reddit thread, a Printz_Stain advised property owners to check cleaning fees, additional charges, onboarding costs and contract terms, as these can all affect the actual rental income.

Source: Reddit

That’s important because the lowest management fee doesn’t always mean the lowest overall cost.

Before choosing a manager, you need to know exactly what the fee covers, what you’ll pay separately, and how much you’ll actually take home.

What Does Deluxe’s Management Fee Cover?

For the day-to-day operation, Deluxe handles the guest-facing work, including:

• Marketing and advertising the property
• Managing bookings and rental prices
• Guest screening
• Guest communication
• Professional photography
• Guest check-in and check-out
• Collecting security deposits
• DTCM documentation and government charges
• Handling guest issues during the stay
• Processing owner payouts

The company also claims it can resolve 90% of maintenance issues without contacting the owner, while more significant issues are referred back to the property owner for a decision.

However, property owners are expected to keep the property furnished according to DTCM standards, pay service charges and utilities promptly.

They are also expected to respond when their input is needed for maintenance or other property issues.

Deluxe also recommends that owners maintain an annual maintenance contract with a trusted repair company.

What Guests Praise About Deluxe Holiday Homes

The positive guest reviews point to a few recurring strengths: good locations, spacious properties and generally enjoyable stays when the property is well maintained.

1. Good locations and comfortable properties

A Catherine Fellingham gave Deluxe four stars after staying at Al Murjan Tower in Dubai Marina.

She praised the location, describing the complex as beautiful, secure and well connected to the Marina, with swimming pools, a gym, supermarkets and restaurants nearby.

Source: Deluxe Holiday Homes Trust Pilot Profile

She also said Deluxe was quick and professional when responding to issues with the bed and television.

Her review also mentioned that the apartment needed some upkeep, including a fresh coat of paint and cleaner rugs.

2. Spacious villas

A Vanessa also gave Deluxe four stars after a family stay in one of its villas. She described the villa as spacious and beautifully designed and said the pool was a highlight for her children.

Source: Deluxe Holiday Homes Trust Pilot Profile

She also mentioned Deluxe Holiday Home could improve the property’s cleanliness, furniture upkeep, loose pool tiles and a gas range that had been left switched on.

Still, she said her family enjoyed the stay overall.

What Guests Complain About Deluxe Holiday Homes in Dubai

The negative guest reviews are more consistent around cleanliness, maintenance, communication, access problems and properties not matching the experience guests expected from the price.

1. Cleanliness and maintenance concerns

Alya Alharmoodi said her villa was dirty when she arrived, with dust across the floors, a bad smell and insects in several areas.

Source: Deluxe Holiday Homes Trust Pilot Profile

She also reported that a pool door she had asked Deluxe to fix was never attended to.

Another Brian described a similar experience, saying the apartment was not clean when he arrived and that he had to wait for cleaning before he could stay.

Source: Deluxe Holiday Homes Dubai Review Profile

He states his refund request was refused and that he was instead offered a late checkout.

For guests paying for a professionally managed holiday home, arriving at a property that needs cleaning or has unresolved maintenance issues can quickly turn a stay into a poor review and doesn’t encourage repeat bookings.

3. Communication and access problems seems to be recurring

A Zadiona Baykur gave Deluxe one star after being left outside an apartment when her access card did not work.

Source: Deluxe Holiday Homes Dubai Review Profile

She said the company responded late and provided multiple codes that failed, leaving her outside with children.

Another Rebecca R reported several problems during her stay, including toilets that did not flush properly, hot water running out, electrical breakers tripping and a dishwasher that caused the power to go out.

Source: Deluxe Holiday Homes Dubai Review Profile

She also said her family had only one working access card for weeks and found communication with the company frustrating.

These reviews show that when guests cannot have a smooth self check-in or get a timely response when something goes wrong, the problem becomes part of the overall stay.

4. Some guests feel the property does not match the price

A Muhammed Khan gave Deluxe one star, saying the holiday home was priced like a seven-star hotel but felt more like a two-star apartment.

Source: Deluxe Holiday Homes Trust Pilot Profile

TB also gave Deluxe one star after the company cancelled a booking three weeks before the holiday.

According to the individual, the company described what happened as a system error and the rate posted was incorrect.

Source: Deluxe Holiday Homes Trust Pilot Profile

TB said the booking was subsequently given to another guest who paid the correct price, while the alternatives offered were not acceptable.

While these are individual experiences, as a property owner, you have to look beyond the complaints and ask what it means for your property.

Will Deluxe manage your home with enough intentionality to keep it in excellent condition and give every guest the experience they expect?

A poorly cleaned property, unresolved maintenance issue or frustrating check-in can quickly become a bad review, a lost repeat booking and ultimately lost rental income.

Property Owners’ Complaints About Deluxe Holiday Homes Management Services in Dubai

Property owners whose properties are managed by Deluxe Holiday Homes complain about payments, occupancy, fees, communication, contract terms and what happens after they decide to leave.

1. Owners report delayed payments and difficulty getting answers

A Tatyana Murzova, who says she signed a Vacation Rental Services Agreement with Deluxe to manage her Dubai apartment, reported repeated payment delays and outstanding amounts during her time with the company.

Source: Deluxe Holiday Homes Trust Pilot Profile

She mentioned communication became increasingly difficult after she submitted a termination notice. Later on, she eventually escalated the matter to the Department of Economy and Tourism in Dubai.

Her review recommends that prospective owners carefully examine payment and termination clauses before signing.

Another Dubai property owner in a Deluxe Holiday Homes review, made a similar complaint.

They alleged their apartment was left empty for months, that they received pre-written replies rather than useful answers and that outstanding money remained unpaid after termination despite repeated follow-ups.

Source: Deluxe Holiday Homes Trust Pilot Profile

K Dubai also said they moved to a smaller management company and that it secured bookings for the apartment the following day.

These are individual allegations and do not establish that every Deluxe-managed property experiences the same issues.

However, the similarity between the two owner complaints makes payment schedules, occupancy performance and communication standards worth clarifying before signing.

3. Owners seem to complain about extra fees beyond the management fee

SC Chen, who described themselves as both an investor and owner, states they faced excessive fees for maintenance, pest control and storage.

All while the property remained unoccupied for more than half the month during peak season.

Source: Deluxe Holiday Homes Trust Pilot Profile

The said SC Chen also raised concerns about termination penalties and said they found the process of ending the relationship difficult.

This is important when evaluating a management company because the headline commission is only one part of the cost.

You also need to understand what you may be charged for maintenance, supplies, storage, termination and other services outside the management fee.

4. One owner says the income projections did not match reality

An individual strongly criticised Deluxe’s sales and onboarding process, alleging that the company initially presented attractive income expectations before the actual earnings fell short of those expectations.

Source: Deluxe Holiday Homes Trust Pilot Profile

The reviewer also claimed they were required to purchase items such as mattresses, pillows and kitchen supplies directly from Deluxe, resulting in an unexpected bill.

They further complained that their relationship manager became difficult to reach after the contract was signed.

The Maestro also alleged that owners could not use their property during the three-month notice period, even when the property was empty, and said there were delays in receiving the final month’s income after termination.

Ultimately, the question is not just whether Deluxe can manage your property.

It is whether you feel confident that the company will manage it with the level of care, transparency and intentionality you would expect from someone entrusted with your investment.

How Does Deluxe’s Management Service Compare With Other Dubai Property Management Companies?

Among the top holiday home companies in Dubai, Homevy stands out for its intentional and performance-based management model.

Homevy charges a 20% property management fee with zero onboarding fees.

The best part is that Homevy only earns its fee when a guest books a property it manages.

This means the company’s interests are directly tied to your property’s performance. Hence, it gives the team a reason to keep each property visible to potential guests, competitively priced and performing well.

To achieve that, Homevy manages the entire process from marketing your Dubai holiday home to delivering a 5-star worthy guest experience.

Why Homevy Is a Strong Alternative to Deluxe Holiday Homes

Homevy seems to run the most intentional short-term rental management services in Dubai.

The team pays attention to the details that affects how much your property earns. Ranging from how it is furnished, marketed to how it is priced, maintained and experienced by guests.

That focus on property performance and guest experience is part of what earned Homevy the 2026 Arabian Best of the Best Award for Best Short-Term Rental Management Company in Dubai.

Here are other reasons why Homevy is a better alternative to Deluxe Holiday Homes in Dubai:

1. Homevy does furnishing in-house

Source: Image by Homevy

The team can help turn an unfurnished or under-furnished property into a guest-ready holiday home.

They do this by paying attention to the furniture, layout, styling and amenities.

Homevy also handles the professional photography and staging of every property it onboards. This makes the property more attractive to guests, while increasing the property’s revenue.

2. Homevy uses technology to optimise listings and pricing

Homevy does not simply upload a property to Airbnb and wait for bookings.

Its listings are created and optimised for platforms including Airbnb, Booking.com and Vrbo, with professional photography and videography used to showcase the property.

Properties can also be distributed through Google and Homevy’s direct booking channels.

Homevy also uses Homevy Score, its proprietary listing optimisation tool to analyse Airbnb listings.

3. Homevy manages guest experience intentionally

Homevy’s guest management includes;

• guest screening and identity verification
• booking management
• 24/7 multilingual support
• check-in and check-out
• assistance throughout the stay

Guests can also use a digital guidebook created for the property, request cleaning, get local recommendations and arrange services such as transportation and itinerary assistance.

A Karen Despuig gave Homevy five stars and praised the responsiveness she received before booking, during her stay and even after checkout.

Source: Google Review

She also highlighted the apartment’s design and the attention to detail, saying everything she needed was already there and that she would definitely return.

6. Homevy gives owners visibility into their property’s performance