Stressed about managing your short term rental or finding a place to stay?

Top 5 Linen Brands For Vacation Rentals in 2025

 

Linens may seem like the least important thing when setting up an Airbnb — but it makes ALL the difference between a ‘meh stay’ and ‘I’m booking this Airbnb again.’

But with so many bed linen brands out there, how do you choose?

Relaxxxxxxx.

As always, we’ve done the legwork for you. In this guide, we’ll reveal the top 5 linen brands for vacation rentals, how to choose the right ones, and some insider tips to keep ‘em looking fresh.

Ready to jump in this bed upgrade your guests’ sleep experience? Let’s dive in.


TL;DR

  • Top linen brands for vacation rentals include Clara Clark (budget-friendly), Brooklinen (modern luxury), Frette (ultra-luxury), and Coyuchi (eco-friendly).
  • Consider factors like material, ease of care, and guest experience when choosing linens.
  • Proper care (regular washing, prompt stain treatment, careful drying) extends linen lifespan.
  • Replace linens every 6-12 months depending on usage and wear.
  • Eco-friendly options and thoughtful presentation can make your rental stand out.


What Should You Look Out For In Airbnb Bed Linens?

Choosing a bed linen for your Airbnb isn’t just about how soft it feels (though that’s incredibly important). Here’s what to keep in mind:

  1. Thread Count: A good thread count for rental properties typically ranges from 200 to 400. Higher doesn’t always mean better – extremely high thread counts can make sheets less breathable.
  2. Color and Style: White sheets are classic, but consider your rental space. Neutral colors can hide minor stains better than white sheets.
  3. Fitted Sheets: Look for deep-pocketed fitted sheets to accommodate various mattress heights.
  4. Durability: You want something that feels like a cloud but can handle a tornado, y’know? Choose bed sheets with reinforced edges to withstand frequent washing.
  5. Easy Care: Opt for wrinkle-resistant fabrics to save time between guests.
  6. Hypoallergenic Properties: These can appeal to guests with allergies or sensitive skin.
  7. Complete Sets: Look for sets including flat sheets, fitted sheets, and pillowcases.
  8. Brand Reputation: Established brands often offer better quality sheets and customer support.

The best Airbnb sheets will depend on your specific needs and budget. You don’t need to break the bank – there are plenty of reasonably priced options offering both comfort and durability.

 

Best Linen Brands To Use for Short Term Rentals In 2025

Whether you’re setting up your first Airbnb or upgrading your existing short term rental, the right bed sheets will boost guest satisfaction and set your property apart, potentially increasing your bookings and ROI.

Let’s explore the best holiday homes bedsheets making waves in 2025.


1. Clara Clark Sheets

Best Known For: Budget-Friendly Luxury Linen

Image showing Clara Clark's homepage - one of the best linen brands for short term rentals

Clara Clark microfiber sheets won’t break the bank, but they’ll make your guests feel like they’re sleeping on clouds. These sheets are made from microfiber, which sounds fancy but really just means they’re super soft and durable.

Key Features of Clara Clark Sheets

  • Soft and comfortable.
  • Wide range of colors to match any rental space.
  • Affordable price point for cost-effective property management.
  • Hypoallergenic – great for guests with sensitive skin or allergies.
  • Durable – holds up well to frequent washing, ideal for rental properties.
  • They’re wrinkle-resistant and quick-drying, saving you time on laundry day.
  • Thread Count – these sheets are equivalent to about 1800 thread count in cotton.
  • Easy Care – they’re easy to maintain, which is crucial for busy Airbnb hosts or vacation rental owners

The Clara Clark sheet set typically includes fitted sheets, flat sheets, and pillowcases which feel soft against the skin, helping ensure guest comfort.

Guest Experience With Clara Clark Bed Sheets

Many guests report getting good sleep on Clara Clark sheets. The soft feel and breathable fabric create a cozy sleeping environment.

For vacation rental owners balancing quality and cost, Clara Clark sheets offer comfort that guests expect. It’s a solid choice if you’re looking to provide a luxury feel at a fair price.

Pros of Clara Clark Bed Sheets

  • Budget-friendly
  • Durable and long-lasting
  • Easy to clean and maintain
  • Wide range of color options

Cons of Clara Clark Bed Sheets

  • Can pill after multiple washes
  • May not be as breathable as natural fibers
  • May not feel as luxurious as high-end cotton

Cost of Clara Clark Bed Sheets

Clara Clark Sheets are priced competitively, typically ranging from $25 to $40 for a queen set. This makes it an attractive option for vacation rental owners who need to purchase multiple sets without breaking the bank.

Where to Find Clara Clark Bed Sheets In Dubai

Clara Clark sheets aren’t widely available in physical stores in Dubai, but there are several options for vacation rental owners looking to purchase them:

  1. Online Marketplaces: Check popular e-commerce platforms like Amazon UAE, Pricena, Noon, or Desertcart, which often stock Clara Clark sheets and offer delivery within Dubai.
  2. International Shipping: Order directly from Clara Clark’s official website or U.S. based retailers that ship to Dubai. Keep in mind potential import fees and longer delivery times.


2.
Restoration Hardware Stonewashed Belgian Linen

Best Known For: Luxurious, Hotel-Quality Linen

Image showing RH's homepage - one of the best linen brands for holiday homes

RH’s Belgian Linen sheets can be classified as one of the best airbnb sheets. It’s the crème de la crème of vacation rental linens. These aren’t just sheets; they’re an experience.

Restoration Hardware’s Stonewashed Belgian Linen sheets offer a high-end option for short term rentals looking to provide a luxury experience. These sheets blend comfort and durability, making them a solid choice for Airbnb or Holiday Homes aiming for a premium feel.

Made from 100% Belgian flax, these sheets get better with age. Each wash makes them softer and more luxurious. They’ve got that perfectly imperfect look that screams “I’m fancy, but I’m also cool and relaxed.”

Features of RH Belgian Linen Sheets 

  1. Stonewashed finish
  2. 100% Belgian flax linen
  3. Regulates temperature well
  4. High thread count for durability
  5. Wicks moisture – great for those guests who tend to get a bit… dewy… at night.

These features combine to create a sleeping experience that’ll have your guests writing “speeches” in your review section.

Guest Experience With RH Belgian Linen Sheets 

Guests often rave about the comfort of these sheets. The linen fabric keeps sleepers cool in warm weather and cozy in cold climates, ensuring a great night’s sleep year-round. The natural wrinkles of linen add to the casual, upscale vibe many Holiday Homes aim for.

Pros of RH Belgian Linen Sheets 

  • Adds a touch of luxury
  • Excellent temperature regulation
  • Breathable fabric suitable for all seasons
  • Gets softer with each wash, improving over time
  • Extremely durable, perfect for the demands of short-term rentals

Cons of RH Belgian Linen Sheets

  • Limited color options
  • Requires special care
  • Higher price point compared to other options
  • Natural wrinkles might not appeal to all guests
  • May be too warm for some guests in very hot weather

Price of RH’s Belgian Linen Sheets 

RH’s Stonewashed Belgian Linen sheets are a premium product with a price tag to match. Expect to pay between $300 to $500 for a queen set. While this is a significant investment, the quality justifies the cost, and their durability makes them cost-effective in the long run for Airbnbs.

Where To Find RH’s Belgian Linen Sheets In Dubai

RH doesn’t have physical stores in Dubai, but these sheets can be ordered online and shipped internationally. Alternatively, local luxury home goods stores in Dubai may carry similar high-quality linen options.


3. Brooklinen

Best Known For: Affordable Luxury Linen

Image showing Brooklinen's homepage - one of the best linen brands for vacation rentals

Brooklinen has made a name for itself by offering premium sheets at a more accessible price point. For vacation rental owners, these sheets strike a balance between luxury and affordability, potentially boosting your rental’s appeal without breaking the bank.

Key Features of Brooklinen Sheets

  • OEKO-TEX certified for chemical safety
  • 270 thread count for a smooth, comfortable feel
  • Available in classic percale and luxe sateen weaves
  • 100% long-staple cotton for durability and softness
  • Variety of colors and patterns to suit different rental spaces

Guest Experience With Brooklinen Sheets

Many guests report a blissful sleep on Brooklinen sheets. The crisp feel of the percale and the silky touch of the sateen adds a touch of luxury to your rental property. These sheets often receive positive mentions in guest reviews, potentially improving your overall ratings.

Pros of Brooklinen Sheets

  • Good balance of quality and cost-effectiveness
  • Wrinkle-resistant for easy care
  • Breathable fabric to keep guests cool
  • Mix-and-match options for a personalized look

Cons of Brooklinen Sheets

  • May not be as durable as higher-end options for very frequent use
  • Limited availability outside the US can make replacements challenging

Price of Brooklinen Sheets

A Brooklinen Classic Core Sheet Set typically ranges from $109 to $149, depending on the size. For a Queen size bed, common in many Airbnbs, you’re looking at about $129. This set includes a fitted sheet, flat sheet, and two pillowcases. While not the lowest cost option, many Airbnb hosts find these sheets offer a good balance of quality and price.

Where To Buy Brooklinen Sheets In Dubai

Brooklinen doesn’t have physical stores in Dubai, but they do offer international shipping through their website. Delivery might take a few days, so plan ahead when ordering. 


4. Frette

Best Known For: Ultra-Luxury Hotel-Quality Linen

Image showing Frette's homepage - one of the best linen brands for vacation rentals

Frette is the crème de la crème of bed sheets, known for gracing the beds of luxury hotels and high-end homes worldwide. If you’re aiming to give your vacation rental or Airbnb that five-star hotel feel, Frette is a top tier choice.

Key Features of Frette Sheets

  • Available in crisp white and elegant neutral tones
  • Sateen weave for a subtle sheen and luxurious drape
  • Made from long-staple cotton for exceptional softness
  • High thread count (typically 300-400) for a silky-smooth feel
  • Variety of styles, including classic hotel collection and jacquard patterns

Guest Experience With Frette Sheets

Guests often like the cloud-like comfort of Frette sheets. The high-quality fabric keeps sleepers cool and comfortable, enhancing the overall experience. 

Pros of Frette Sheets

  • Exceptional quality and durability, perfect for frequent use in STRs
  • Luxurious feel that can set your rental apart from competitors
  • Gets softer with each wash while maintaining its structure
  • Potential to justify higher nightly rates due to the luxury experience

Cons of Frette Sheets

  • Significantly higher price point compared to other brands
  • May require special care, adding to maintenance time
  • Overly luxurious feel might not suit all rental styles

Cost of Frette Sheets

A Frette sheet set typically ranges from $750 to $1,500, depending on the specific collection and size. For example, a Queen size Classic Hotel Sheet Set, including a flat sheet, fitted sheet, and two pillowcases, costs around $1,150.

Where To Buy Frette Sheets In Dubai

Frette has a boutique in Dubai Mall, making it easy for you to see and feel the sheets before purchasing. You can also order directly from Frette’s website with international shipping to Dubai. Some high-end department stores in Dubai may also carry Frette products.


5. Coyuchi

Best Known For: Eco-Friendly Luxury Linen

Image showing Coyuchi's homepage - a great linen brand for Airbnbs

Coyuchi stands out for its commitment to organic, sustainably produced sheets. If you’re looking to appeal to eco-conscious guests or create a natural, high-end feel in your Airbnbs, Coyuchi sheets offer a perfect blend of luxury and environmental responsibility.

Key Features of Coyuchi Sheets

  • 100% organic cotton, certified by GOTS (Global Organic Textile Standard)
  • Fair Trade Certified™, supporting ethical working conditions
  • Available in percale, sateen, and relaxed linen weaves
  • Thread counts ranging from 300-500 for cotton sheets
  • Naturally dyed in earthy, muted tones

Guest Experience With Coyuchi Sheets

Many guests appreciate the natural, soft, breathable, and high-quality feel of Coyuchi sheets, which can enhance their overall experience in your vacation rental. The organic materials can be especially appealing to health-conscious travelers or those with sensitive skin. 

Pros of Coyuchi Sheets

  • Durable and long-lasting
  • Gets softer with each wash while maintaining structure
  • Eco-friendly appeal can attract environmentally conscious guests
  • Chemical-free production, safe for guests with allergies or sensitivities

Cons Of Coyuchi Sheets

  • Higher price point compared to non-organic options
  • Limited color options might not suit all decor styles
  • May wrinkle more easily than some synthetic blends

Cost of Coyuchi Sheets

A Coyuchi Organic Cotton Sheet Set typically ranges from $198 to $288. For example, a Queen size 300 Thread Count Organic Sateen Sheet Set, including a flat sheet, fitted sheet, and two pillowcases – costs around $248.

Where To Buy Coyuchi Sheets In Dubai

Coyuchi doesn’t have physical stores in Dubai, but they do offer international shipping through their website. Alternatively, check eco-friendly home goods stores in Dubai, as some may carry Coyuchi or similar organic bedding brands. If you’re managing multiple properties, consider reaching out to Coyuchi directly for potential bulk ordering options.


What’s The Best Way To Care For Linens In A Holiday Home?

Image showing a bedroom in a holiday home

Here’s how to care for your sheets and towels to ensure the best Airbnb or vacation rental experience:

  1. Start Fresh: Always wash new sheets and towels before first use. This removes manufacturing chemicals and softens the sheets for that luxury feel guests love.
  2. Rotate Your Bedding: Use 2-3 sets of fitted sheets, flat sheets, and duvet covers. This extends their life and ensures every guest enjoys fresh, comfortable sheets.
  3. Follow Care Labels: Different fabrics need different care. Check the label for washing instructions. Many luxury bed sheets advise cold water and a gentle cycle to maintain their high thread count.
  4. Tackle Stains Quickly: Prompt stain treatment is key for white sheets and beach towels. Keep a stain remover handy for those inevitable spills.
  5. Don’t Overload: Wash sheets and towels separately to ensure thorough cleaning. Overloading can lead to poor cleaning and wear on your best sheets.
  6. Skip Fabric Softener: Fabric softener can reduce towel absorbency and sheet breathability. For soft, fresh linens, try white vinegar in the rinse cycle instead.
  7. Dry With Care: Use low to medium heat to prevent damage to fibers. Remove promptly to minimize wrinkles on your wrinkle-resistant sheets. Better still, dry naturally in the atmosphere.
  8. Store Properly: Keep linens in a cool, dry place. Avoid plastic bags to prevent mildew, especially in short-term rentals with quick turnovers.
  9. Don’t Bleach Regularly: Unless you’re dealing with white linens, skip the bleach. It’s harsh on fabrics and can weaken fibers over time.


FAQs

1. What Thread Count Is Best For Vacation Rental Sheets?

For vacation rental sheets, a thread count between 200 and 400 is ideal. This range offers a good balance of comfort, durability, and breathability, ensuring maximum comfort for your guests. 

While higher thread counts might seem luxurious, they can be less practical for Airbnbs due to increased cost and potential for overheating. A 1000 thread count sheet isn’t necessarily better than a 400 thread count one. In fact, super high thread counts are often less breathable and more prone to pilling.

Focus on quality materials like long-staple cotton over extremely high thread counts for the best combination of comfort and longevity in your short-term rental.

2. How Often Should I Replace Linens In My Short Term Rental?

Replace linens in your short-term rental every 6-12 months, depending on usage and wear – how frequently your property is booked and how well the linens hold up. 

But here’s the thing – this isn’t a one-size-fits-all situation. If you’re using high-quality linens (like the ones we’ve discussed), they might last longer – while budget options might need more frequent replacement. On the flip side, if your property is booked solid with back-to-back guests, you might need to replace them more frequently.

Inspect your linens regularly for signs of wear such as thinning, fraying, or persistent stains. Maintaining fresh, comfortable linens is necessary for positive reviews in your vacation rental or Airbnb property.

3. Are There Any Eco-Friendly Options For Vacation Rental Linens?

Yes. Going green with your linens isn’t just good for the planet – it can be a great selling point for your rental too. Here are some eco-friendly options to consider:

  1. Organic Cotton
  2. Bamboo Sheets
  3. Tencel or Lyocell
  4. Hemp
  5. Natural Dyes
  6. Recycled Materials
  7. Local and Handmade

4. How Can I Make My AirbnbLinens Stand Out?

To make your Airbnb linens stand out, focus on quality and presentation. Want your linens to be the talk of the town your guests’ Instagram stories? Here’s how;

  • Invest in quality sheets with a good thread count.
  • Provide extra pillows and blankets for guest comfort
  • Layer the bed with a fluffy duvet and decorative throw pillows for a hotel-like feel. 
  • Consider adding special touches like a top sheet folded over the duvet, or leaving a chocolate treat on the pillow. 

The goal is to enhance your guests’ experience, not overwhelm them. Keep it cutesy, mindful, and demure, yet in line with your property’s style. But most importantly – keep it clean.


Outro

Great linens can make a good stay – great, and a great stay — unforgettable. 

They’re not just about comfort (though that’s a big part of it). They’re about creating an experience, setting a mood, and yes, even telling a story about your brand.

The best linens for your vacation rental are the ones that fit your unique property, your target guests, and your budget. Maybe that’s luxurious hotel-quality sheets, or maybe it’s locally-made, eco-friendly options. The key is to find what works for you and your guests.

Yet, remember the following;

  • The best sheets balance comfort, durability, and easy care. 
  • Proper care of your linens will extend their lifespan and keep them fresh. 
  • Invest in quality fitted sheets, flat sheets, and pillowcases that withstand frequent washing while ensuring a good night’s sleep. 
  • By focusing on comfortable sheets and towels, you’ll create a welcoming space that guests will praise in their reviews. 

At the end of the day, your goal is to create a space where your guests can relax, recharge, and make great memories. 

Cheers.

Learn How To Manage Your Rental Property

Get access to our 5-day training course on managing your vacation rental property in Dubai.

Learn More